Amazon – Halloween frights for the US food-at-home industry
Given that it’s Halloween, we are going to use its darker tone in this story. In August, Amazon launched same-day delivery in perishables in 1000 cities and while the year-end target of 2000 cities was bold, with Q3 results, CEO Andy Jassy shared that they have lifted the target to 2300, which tells us that Amazon really likes what it’s doing for the overall business. He stated that the offering is “really changing the trajectory and the size of our grocery business,” which hitherto was self-stable / center-store categories.
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