September Retail Sales – Stronger as we previewed back in October
September core retail sales growth, per the Census Bureau’s monthly report , accelerated from the prior three-month trend, with strength coming from more affluent consumers, weight loss drugs, K-Pop Demon Hunter merchandise (and like categories), and the absence of Temu (a previously disruptive agent). September also faced a number of large 1-off headwinds; their lapsing sets up October for stronger growth on a MoM basis. However, October ’24 was a very strong month, making it a difficult compare, plus there was the shutdown jitters and SNAP break, and so we doubt that it will outgrow September’s +5%; +3% would still be solid.
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