US Beauty (ULTA) – Beauty’s smile lifts up, both for the brands and retailers
Given slow drip inflation, a worrisome jobs market, and student loan repayments, we were pleasantly surprised that trends for both Lux and mass beauty have recently improved after a soft ’24 and 1H’25 per the Q3 results from L’Oréal, LVMH, Estée Lauder, and Procter & Gamble. Encouragingly, we also see the improvement in observed traffic and spend at Ulta. What’s going on? And what does it mean for the category’s big season ahead?
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