July Retail Sales – Tracking Up
As previewed , June retail sales increased at a slower pace than May, which itself was down from April’s; additionally, CPI showed the beginning of tariff costs being passed through to the consumer. Both were modest shifts, and so far in July, things have broadly firmed up, which we suspect is early back-to-school activity. This back-&-forth in momentum has been a persistent pattern since 2022, with seasonal periods picking up nicely (last Christmas was a blow-out holiday, for example) followed by broader and deeper troughs in between.
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