Starbucks – Niccol is moving the ball forward
Well, Starbucks’ US comp-sales were not down -1% as investors feared, but flat for the quarter, which was a +200bps QoQ improvement. Additionally, the comp was not driven by more pricing as average check decelerated -100bps QoQ to only contribute +100bps YoY. Comp-traffic/transaction was the driver, improving from -4% to -1%, or around +300bps QoQ. That 300bps increase was ahead of observed traffic (Advan), which strengthened by +80bps. (Others were suggesting a -160bps QoQ deterioration.
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