LOGINColumbia Sportswear (COLM) Foot Traffic
Advan Research collects and manually verifies all the individual Columbia Sportswear locations worldwide, on a point-in-time basis. These detailed locations, also called Points Of Interest or POIs, are then used by Advan to compute how many mobile phones have visited the locations. Advan computes cellphone traffic using a dataset of more than 320 million cellphones observed with a second-level time accuracy and 10 meter location accuracy, since 2015. The graph below shows the visits aggregated across all 107 of the locations of Columbia Sportswear:
The top three locations of Columbia Sportswear that contribute the most traffic for the brand have approximately 14.5% of the firm’s overall footfall. Out of these, the store located at 7624 W Reno Ave Spc 900, Oklahoma City, OK 73127 is the top performer in terms of people visited.
Columbia Sportswear along with another 1766 companies belongs to the Advan Consumer Discretionary. The following chart shows the foot traffic index on this sector.
Up-to-date monthly and daily foot traffic is available for over 7,000 companies, all tied to financial tickers, across the whole company, or per store or factory/facility/warehouse/distribution center of the company.
Additional reports are available for employees, dwell times, cross traffic, trade areas, sales, sales per square foot, revenue forecasts, and more.
