Target Blog Articles

traffic to easter related locations

Easter 2025 - I was a success at Dollar General and Walmart

April 21, 2025

By Thomas Paulson, Head of Market Insights

Traffic trends going into Easter Sunday 2025 demonstrated that households planned to celebrate the holiday this year and that the “outside environment” didn’t diminish their enthusiasm and preparations. (Generally, holidays are largely immune from...

Target Walmart nationwide

Update on Traffic to Target: No Target-Specific Swoon

March 18, 2025

By Thomas Paulson, Head of Market Insights

Over the weekend, again numerous press and blog reports declared Target’s store traffic to be down due to boycotts and upset feelings over Target’s messaging around DEI. However, those reports cite a traffic decline YoY against a week last year that...

annual average visitors

Ulta Beauty – Putting on foundation for more growth ahead

March 14, 2025

By Thomas Paulson, Head of Market Insights

Ulta Beauty reported a comp-sales increase for Q4 of +1.5%, driven by a +3.0% increase in average ticket and a -1.4% decrease in comp-transactions. Removing the lift from ecommerce sales, store comp-sales increased modestly, suggesting a slight decline in...

Target traffic - yoy % change in foot traffic

Target Stores – The Recent Traffic Trend Has Been Strengthening

March 10, 2025

By Thomas Paulson, Head of Market Insights

Last week’s analysis included management’s comments relative to any DEI backlash that they were seeing no impact to their business. However, over the weekend, media outlets wrote about a negative impact on Target store traffic and business from the...

Walmart in store traffic

Target: Aiming for a bullseye in 2026 and beyond

March 5, 2025

As expected, Target reported improved results QoQ and issued seemly conservative guidance for 2025. We write “seemly” because of all the consumer and business unease being stirred by the hurricane in Washington. That unease is leading to lower macro activity, which for retail means a lower volume...