Walmart Blog Articles

traffic to easter related locations

Easter 2025 - I was a success at Dollar General and Walmart

April 21, 2025

By Thomas Paulson, Head of Market Insights

Traffic trends going into Easter Sunday 2025 demonstrated that households planned to celebrate the holiday this year and that the “outside environment” didn’t diminish their enthusiasm and preparations. (Generally, holidays are largely immune from...

shopper household income

Sam’s Club’s Burgeoning Success and a few words from Walmart Inc’s management

April 10, 2025

By Thomas Paulson, Head of Market Insights

On Wednesday, Walmart had a well-timed investor day to make its pitch on why it is a steady ship in all sorts of tempests (and sunnier periods), and the justification for accelerating the number of Sam’s Club openings. Big picture, what we heard: (1)...

Target Walmart nationwide

Update on Traffic to Target: No Target-Specific Swoon

March 18, 2025

By Thomas Paulson, Head of Market Insights

Over the weekend, again numerous press and blog reports declared Target’s store traffic to be down due to boycotts and upset feelings over Target’s messaging around DEI. However, those reports cite a traffic decline YoY against a week last year that...