RETAIL Blog Articles

foot traffic at Ralph

Kroger store closures in Long Beach CA, what is behind it

February 10, 2021

One of the most popular use cases of location data for landlords and developers is the site selection. Another more popular for Real Estate investors, Private Equity firms and retailers is monitoring of the performance of their assets/stores.

On a recent article published by Kate Gibson, Kroger,...

Percentage change in foot traffic - hotels

Miami Hotels Saw 40% Increase in Visitors over Holiday Season

January 14, 2021

Foot traffic analysis for hotels around the US showed vastly different trends over the holiday season. Compared to the first week of November, hotels in Florida saw a foot traffic uptick of 20% in the week of December 22 - 28, and up 40% in the week between Christmas and New Year, as Americans...

Total shopping vs offline shopping

Consumer Discretionary Businesses see Light at the End of the Tunnel

December 15, 2020

There is no question that a segment of retail has moved online this year. Offline ( credit and debit card spending is down 15% year-over-year versus total spend according to transaction data from ConsumerEdge.

Foot traffic at consumer discretionary store locations is also 20% lower...

Foot traffic to malls

Black Friday Suffers Pandemic Blues

December 1, 2020

Malls around the US suffered a significant blow during what is usually the busiest shopping weekend of the year. Foot traffic was down 41% year-over-year on Black Friday and 45% on Saturday.

As we reported in our blog post last week, there was a pick-up in traffic during the first three weeks...

Foot Traffic at Ikea Locations

Ikea Falls in Favor Among Manhattanites During COVID

October 21, 2020

In a previous blog post we talked about how the home improvement sector has been one of the bright spots in the pandemic. Year-over-year foot traffic to building material retailers was up 26% in September.

Given this trend, we wanted to look in more detail at one of the most popular companies...


Customers That Visited Macy’s Stores Last Quarter Were More Likely to Buy

October 15, 2020

There’s no question that the retail sector has been hit hard this year. Foot traffic at Macy’s, which was already struggling prior to the pandemic, was down 64% last quarter compared to the same quarter in 2019.

Like many of its peers, Macy’s has relied on its online business to bolster revenues...

YoY % Change in Foot Traffic

Clothing and Accessories Down, Home Improvements Up: Foot traffic indices paint picture of vast differences between sectors in the US

September 22, 2020

What does a COVID recovery look like for businesses? 6 months after the initial lock-down we know that, in the US, the journey has been remarkably different for different types of businesses.

Our foot traffic indices capture trends that show just how varied the path has been. We looked at the...

Sector: Consumer Discretionary - % Change in Foot Traffic Since late February in 4 States

Path to Recovery Far from Clear - UPDATE

July 23, 2020

As a continuation of our previous analysis Path to Recovery Far from Clear, we updated the data to show how the foot traffic trend at consumer discretionary businesses varies in three states: California, New York and Texas.

The US faces a deep coronavirus crisis as new cases are surging to...

CostCo traffic

Demand for Essential Goods Levels Off, Amazon is Clear Winner

July 8, 2020

For our fourth post in our summer series, we switch to what we would broadly term essential retailers. Big box stores such as CostCo and Sam's Club were early winners in the pandemic era as many of us stocked up in preparation for an anticipated period of lock-down.

Below, a chart for Costco...

Consumer Discretionaries traffic

Rebound at Consumer Discretionary Businesses Reinforces Differences Between States

July 1, 2020

In this third blog post of our summer series, we review two different measures of economic activity that can help paint an overall picture of consumer trends.

Measuring foot traffic at consumer discretionary businesses helps us understand the extent to which people are back to shopping for...

Traffic in the Consumer Discretionary sector

Path to Recovery Far from Clear

June 11, 2020

With a decrease in social distancing measures across most states, and markets reaching record highs, the past couple of weeks had felt like a tentative breakthrough after months of lockdown and uncertainty.

Yet news from the Fed today that they would hold rates steady for the foreseeable future...